The Influence of Products, Prices, and Promotions on Online Purchase Decisions at Lazada E-Commerce

The purpose of this study was to determine the effect of products, prices and promotions on online purchasing decisions at Lazada E-commerce. The research method used in this study is a survey with a quantitative approach with associative methods. Collecting data using a questionnaire with a total of 100 respondents who use E-commerce Lazada for shopping. By using linear regression analysis and data processing using SPSS. The results showed that the product had a partial effect on online purchasing decisions at Lazada E-commerce. Price partially influences online purchasing decisions at Lazada E-commerce and promotions partially affects online purchasing decisions at Lazada E-commerce, and
simultaneously products, prices and promotions significantly influence online purchasing decisionsat E-commerce Lazada