Tourists' Views on The Feasibility of Tourist Sites on The Coast of Tomini Bay: Analysis of Tourist Satisfaction from Perceptions of Organizational Culture

This study aims to describe the level of tourist satisfaction of tourist satisfaction at
Gorontalo natural tourist sites. In addition, through this research, it is also possible to classify what cultural dimensions stand out and become the characteristics of tourists who come to visit nature tourism in Gorontalo. This study uses a descriptive method with a quantitative approach. This method was chosen because the researcher wanted to describe a symptom or event that occurred in an object and then described it as it is. The study involved 399 tourists as respondents. The results show that from the power of distance dimension, tourist sites in Gorontalo are slightly superior in terms of the feasibility of child-friendly locations. Using a scale of 1-5, the child-friendly aspect obtained a score of 2.92.
These results can be used as a basis in determining future tourism development programs. Tourism development programs should focus on providing facilities that are pro-disabilities and gender-based. From the dimension of individualism vs collectivism, the aspect of the availability of tour guides received the highest response from respondents with an average score of 4.14. This indicates that this dimension is most needed by every tourist who visits, especially those from outside Gorontalo. From the masculinity vs. feminism dimension, the culinary aspect and the difference in rental costs are the dimensions that get the most attention from tourists. So, tourism development can be focused on culinary arrangements to attract visitors. The application of levies is also required at certain locations, such as marine park tourism sites. This is necessary to encourage regional income from the tourism sector. From the uncertainty avoidance
dimension, the aspect of the availability of lodging around the location is an aspect that is often sought after by tourists. The existence of lodging around tourist sites is rarely found in Gorontalo. Most of the inns are located in urban areas which tend to be far from tourist sites. From the dimension of long vs short term orientation, the availability of backpacker accommodation is the most soughtafter supporting factor by tourists, especially foreign tourists. So, in the context of tourism development, this aspect needs to be increased by the number of units.