The Effect of the Promotion Mix on Purchase Decisions on Yamaha Nmax Motorcycles in The East City of Gorontalo City

This research aims at finding out whether or not the promotional mix has an effect on the purchase decision of Yamaha NMAX motorcycles in Kota Timur, Gorontalo. This research employs two variables and purchase decisions as the dependent variable. The population is the users of Yamaha NMAX, totaling 96 respondents. The technique of sampling uses Accidental sampling. The method of data analysis is quantitative using validity and reliability test, normality test, simple regression analysis, and coefficient of determination test. Findings reveal that the promotional mix has a positive effect on the purchase decision of Yamaha NMAX motorcycle in Kota Timur, Gorontalo. The Value of the coefficient of determination (R2) is 42.8%. This signifies that the promotional mix is able to increase the level of consumers’ decision in Kota Timur, Gorontalo in purchasing Yamaha NMAX motorcycles.